Work
The concept lab
Brand systems we designed for fictional brands to push our range: identity, packaging, signage, print and social, shown in real-world mockups. Client case studies are on the way.
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Packaging concept for a fictional chai brand: a rigid carton and a kraft pouch in deep indigo with gold line illustration.
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Rigid gift box for a fictional sweet shop: rani pink and saffron with a gold jaali pattern, built for hot-foil and a soft-touch finish.
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Flat rigid box, swing tag and rope-handle bag for a fictional handloom label, with a gold border taken from Banarasi brocade.
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Five-jar gift box and jar labels that carry the same indigo and gold system into a second product line.
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Two-colour flexo print on kraft corrugated cartons for a fictional flour brand, with a printed inner flap and a batch-number panel.
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Corrugated countertop display (PDQ) with matching tea boxes, designed to ship flat and fold up in store.
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Three jar labels with a Madhubani-style border. A colour per flavour tells mango, chilli and lime apart at a glance.
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Wrap-around labels on textured stock. Flavour bands and a flame scale tell the three heat levels apart at a glance.
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Monogram in a paisley frame, applied to business cards, letterhead, envelope, a woven label and a wax seal.
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Illuminated channel letters, a round blade sign and window vinyl for a fictional chai cafe.
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Illuminated channel letters, a round blade sign and frosted window vinyl for a fictional restaurant.
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Festive offer poster for the Mithaas concept brand: diyas and a rangoli pattern on deep indigo.
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Press proof of the Kesari carton: dieline, crop and registration marks, and a colour control bar.
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Saffron-flower mark and serif wordmark, shown as a gold hot-foil stamp on indigo cotton board.
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Cutting-chai glass emblem with a condensed wordmark, shown as brushed-brass 3D letters on a terracotta wall.
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Business cards, letterhead, envelope, gift tag and seal sticker in rani pink, saffron and gold jaali.
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Cartons, dropper bottle and jar for an Ayurvedic range: turmeric yellow and ivory with a fine line turmeric root.
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Printed kraft e-commerce box with a die-cut insert that holds three glass jars, plus fragile handling marks.
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Large-format hoarding with one strong image, a short headline and the wordmark, sized to read from a moving car.
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Pair of roll-up banners for a food expo, with the key message kept above table height and a QR code at eye level.
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Full-wall printed graphic for a restaurant interior: flames, tandoor and skewers around the wordmark.
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Delivery van wrap with the wheat illustration run along the body and the wordmark kept clear of door seams.
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Rear and side panel wrap for an auto-rickshaw, built around the cutting-chai glass icon.
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Tri-fold gift catalogue: cover, product panels with prices, and a gift-hamper spread.
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Menu card and A5 monsoon offer flyer that share the turquoise and terracotta system.
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Nine-post Instagram grid: product shots, recipe cards and festive greetings with a Madhubani-style border.
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Turmeric root and leaf mark with a serif wordmark, shown blind-embossed with yellow foil on cotton board.
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Round chilli-and-mustard emblem in a folk border, built to work as a sticker, a rubber stamp and a jar label.
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Indigo paper bags with rope handles and a matching tin, carrying the gold saffron line art.
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Cup sleeves, carry tray, snack bag and napkin built around the cutting-chai icon.
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Laminated woven sacks with a wheat sheaf hero and a large weight badge for fast shelf reading.
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White E-flute mailer printed outside and in, with the line "Glow, naturally." on the inside lid.
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One-colour flexo cartons with handling marks and a batch label panel.
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Illuminated gold letters on a jaali-pattern fascia with a lotus lightbox.
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Cut-out floor standee and shelf talkers for a supermarket launch.
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Frosted vinyl brocade border and window lettering for a festive collection launch.
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Full-wall line illustration of tea gardens and hills in gold on indigo.
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Cargo box wrap with a wheat field running the full length of the truck.
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Scooter delivery box and rider jacket with flame graphics.
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Bi-fold menu with flame accents, clear sections and prices aligned for quick reading.
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Perfect-bound lookbook with a foil cover and full-bleed portrait spreads.
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A4 and DL flyers for a launch-week offer, with product photo and benefit icons.
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Three wrap-around tin labels; one colour per flavour, same kettle illustration.
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Product stickers and best-before labels for sweet boxes.
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Six square posts for a Diwali campaign: greeting, offer, gifting and order-online posts.
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Instagram profile and carousel for a bridal collection launch.